Some of the best ideas, and some of the greatest creations of the world have come by accident. Many large successful projects started out as something small, and nobody ever dreamed it would “blow up” like it did. This is something marketers and entrepreneurs don’t give a lot of thought to.
If you haven’t heard or read the name “Charlie Sheen” last week, congratulations on managing to seal yourself away from all media. His very public breakdown has been all everyone is talking about. His all out, reckless self promotion is working great, but is it a good business approach?
“Everything that can be invented has been invented” -Charles Duell, Commissioner of US Patent Office, 1899
Surely you’ve ran across this quote before, and probably had a laugh about it. And since he likely didn’t tweet this from his iPhone while driving his Smart Car, he was also wrong. But his quote has some truth to it today. Everything we realistically want and need is here. Of course there will be some breakthrough products that change the way we do things, but for the most part we’re a pretty satisfied bunch. Succeeding in business is tougher than ever, because everything we need is already here, for the most part. So how to we move forward?
You stroll into a restaurant, get seated at your table, chatting with friends. You bring up your mobile phone and load up Foursquare, GoWalla, or Facebook Places and “Check in”. Now all your contacts on these networks and/or your Facebook friends know you are enjoying a nice orange chicken at P.F. Chang’s. But does anyone really care? And as a marketer, do you really care about the people who are doing this?
People email me frequently and ask the same question over and over again. How can I make social media work for my business? It’s a great question without a really solid answer. I can’t give you the exact formula for success, but I can tell you how to fail with Social Media. The formula for that is simple.
Ever wanted to know the secret to getting people to notice you online? How can you get more people reading your blog, following your tweets, or subscribing to your newsletter? How do you position yourself to attract the crowds? The answer might surprise you.
In the design of a product or campaign, most of us strive to create the best product we can create at the time. This can range from really good quality, to horrible, and it depends on the amount of time, effort and money the creator of the product is willing to spend.
The importance of articles in today’s websites and Internet-based companies are incredible. Most people rely on articles to bring tons of traffic to their site. It has become a key factor into making a site earn money. The website owner must have good sense to add articles in article directories so they can achieve all [...]
When you began your business did you think, ‘Gee, I hope I am a miserable failure, and never get my business off the ground’? Of course not. You had dreams of a booming business with numerous customers, and steady cash flow. So what are the mistakes an entrepreneur can make that will knock the legs [...]
Participating in forums can be an excellent way to spread the word about your web site and attract traffic, ebook or other product. If you go about forum participation in the right way you can not only gain viral exposure for you web site or ebook but there are also potential other benefits such as [...]
All businesses, of course, want to get as much exposure as possible. To do this you must learn how to get the traffic to your site. Begin by writing an article that a reader cannot pass by. Start by capturing the readers attention with the article’s title. In a few words, you must let the [...]
There are thousands of ways to make money using internet marketing. Making money from your list though is a way where you are the one in charge. It is not affected by search engines or keeping it on top of the listings. It is a dependable method but one that may take a little patience [...]
The Internet marketing of today is much different from the past. Today, Internet marketing is evolving into a larger puzzle with many different pieces that are being used as a way to drive Internet sales. Regardless of whether your business is completely, partially, or not at all online, you should be looking into the many [...]
